How to Stop Accidentally Boring Investors to Death (Even If Your Tech Is Amazing)

Why Investors Tune Out When You Dive Too Deep (And What To Do Instead)

You’ve got ten minutes in the room. Maybe less. And you finally landed the investor meeting. So naturally, you want to impress them with a waterfall of your technical brilliance.

The Data Dump

Picture this: You walk into a pitch and launch into a deep explanation of your proprietary algorithm. Graphs. Benchmarks. Latency stats. Five acronyms in two minutes. You're confident. Passionate. But halfway through, the investor glances at their phone.

It’s not that the tech isn’t impressive—it probably is. But investors aren’t engineers. They’re not evaluating your stack. They’re assessing your story.

Your waterfall of brilliance just may be drowning your pitch.

Why We Over-Explain (The Psychology of Tech Talking)

When you’re steeped in your product, being concise can feel like selling it short. You want to honour the nuance. The edge cases. The journey. You want them to get it.

But that impulse to explain everything is actually fear. Fear that if they don’t see all the moving parts, they won’t see the value.

But the truth is that if they don’t see the value in the first few minutes, they won’t care about the moving parts. Those precious minutes really are precious - and you should spend them talking about what investors care about, not what you care about.

The Real Skill: Translation

Being concise isn’t about dumbing it down—it’s about translating. Take that complex system and tell me what it does, why it matters, and how it changes the game. Use an analogy. A story. A punchy stat.

That's what a writer that specializes in pitches can help you with - that precision. In that waterfall of what you want to say, what do you really need to say to have the most impact?

The Takeaway: Don't go "Full Whiteboard" Mode

If you find yourself tempted to go full whiteboard mode during a pitch, pause. Lead with the “why,” back it up with the “how,” and only go deep if they ask. Review the FUND approach. Try some of our planning tools available in our pro-subscription tier.

Keep it simple and compelling.

No firehose of facts. No full whiteboard. No waterfall of technical brilliance.

Just you and your well constructed, investor focused pitch giving them a reason to lean in.

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Ready to make your pitch pop? Book a Pitch Review Session and let’s sharpen your story together. Or download the Investor Mindset & Q&A Prep guide and start getting inside their head.